Oyam Market traders gain free internet access through rural broadband network
Traders at Oyam Daily Market in Uganda are gaining free internet access through a new rural broadband network, helping them promote their businesses, access information and connect with customers without the cost of daily mobile data bundles.
The broadband network was established under a rural connectivity project launched in May 2025 by Women of Uganda Network (WOUGNET), in partnership with netLabs!UG and the Internet Society Foundation. The initiative is testing a model for expanding affordable broadband access in underserved communities in Northern Uganda.
The Rural Community Broadband Network, installed at 12 sites across Oyam District, is currently undergoing technical testing but is already being used by market vendors and other community members.
For traders, the connectivity is providing a cheaper way to access online services and business opportunities, particularly for women who rely on the market for their livelihoods.
Mirriam Atoo, Vice Chairperson of the Market Vendors Association, said the free internet was enabling women traders to access educational materials, business information and other online services without having to purchase mobile data.
Food vendor Joan Okello said she previously spent about 151,030.55 UGX each day on mobile data to access the internet while working at the market.
More than 60 residents in Oyam District have received digital literacy training from WOUGNET ahead of the network’s full operationalization. The project is also targeting women-led farmer groups, schools, health centres and small businesses.
WOUGNET Executive Director Sandra Aceng said an assessment of the network’s sites found that the equipment had been properly installed and was operational, with communities already using the service.
She said the next stage will assess how the connectivity is being used, including internet access among teachers and learners and whether farmers are using online market information to improve their agricultural activities.
Oyam Town Council LCIII Chairperson Denis Anyeki said the connectivity could also help local traders expand their customer base by communicating with businesses and consumers outside the district.
Ultimately, the project is expected to lower the cost of internet access for communities in Oyam while expanding access to digital services, business information, education and agricultural markets.
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